ILS Recognises Importance of Digital News Channels by Announcing Sponsorship Deal
Leading international fiduciary services provider in the Isle of Man has recognised the importance of digital news channels by announcing a sponsorship deal with isleofman.com.
The ILS Group's sponsorship of the business news section at isleofman.com begins this month.
Now in its 11th year of operation isleofman.com attracts 531, 491 unique visitors per year from 214 countries (Google Analytics Jan to Dec 2010) and is the most popular local website as ranked by Alexa.com - the web information company owned by Amazon.
Kara McCabe, Group Marketing Manager for The ILS Group, said: "We recognise the increasing trend toward digital news channels and isleofman.com actively growing an online business news audience both on and off our shores. "
As an international organisation operating across different business sectors there is a natural synergy between The ILS Group activities and the content areas isleofman.com is trying to grow.
"We are pleased to support their efforts and be closely associated with delivering the Island's online business news." Gavin Smith, general manager at isleofman.com, added: "We are exceptionally proud to have The ILS Group as our business news sponsor and with their support look forward to continuing the growth of our daily business news audience across all sectors.
"We are advantaged in doing so because we are not constrained by page limits and we can instantly publish to a worldwide audience. Google alerts, RSS and Twitter feeds further assist us to distribute our news quickly and efficiently with minimal environmental impact. The growth and availability of mobile internet also means people can get their news on the move, direct to their smart phones, tablets and laptops."
Data compiled last year by the UK Online Measurement Company Ltd showed that over the last three years online news readership surged by 300 percent in the UK from seven million hours per month to 22 million hours per month.
Gavin continued: "While this trend has seen subscription fees established on some newspaper websites such as The Times or iPad apps such as The Daily (a joint venture between Apple and Rupert Murdoch’s News Corporation, launched on February 1) it is not our intention nor part of our business model at isleofman.com to charge our visitors to read as much news as they like."
The Isle of Man's leading online newsroom is now available on iPhone and iPod Touch. Download the free app for up to the minute daily news at isleofman.com